Times Of India group survey picks own portal as top e-commerce brand! Flipkart is not even in the top 5!

This shows how trustworthy Economic Times brand is.

It does not matter if if the survey was done by Rediff. They all suck.

Is IndiaTimes Shopping and Rediff Shopping better than Flipkart?

Economic Times brands survey puts IndiaTimes as top Indian e-commerce brand. The survey was done by Rediff and Rediff's own shopping portal is on top of Flipkart, which is really the most popular e-commerce brand in India.

Economic Times brands survey puts IndiaTimes as top Indian e-commerce brand. The survey was done by Rediff and Rediff’s own shopping portal is on top of Flipkart, which is really the most popular e-commerce brand in India.

Both IndiaTimes and Rediff shopping websites are pathetic. The CSS looks awful. JavaScript on Rediff.com would send me through loops without ever being able to check out. Until Flipkart burst on the scene, finding a product on these websites was not easy. If you looked at their page for laptops, all you would get is a long list of laptop thumbnail photos with just the brand names and cryptic model numbers. You had to click on individual thumbnails to see what the specs were. Shopping on Flipkart was a refreshing experience. Major specs were available along with the thumbnails and there were spec filters on the side that helped you find exactly the type of laptops that matched your requirements. That is why a rank newcomer like Flipkart raced past old relics like IndiaTimes and Rediff Shopping. Of course, Flipkart founders were ex-Amazonians and had unlimited VC money. Still, no online portal could be forgiven for ignoring user-friendly interface design. Flipkart’s interface is even better than Amazon.com. That shows that Flipkart knows what they are doing and that is why people like them. Maybe Rediff and IndiaTimes are looking at exiting online retail and are using this survey to beef up valuations. We don’t know.

No Aam Aadmi for Top Political Brands Survey

Survey of top political brands does not include Aam Aadmi Party (AAP) and puts BJP on the top! No surprise here given their early proclivity for Brand Modie. NCP and BSP are next best! Lameduck Congress is fourth. All right, guys. I give up. You win.

NEWSCLIP-ET-Economic-Times-Survey-of-top-political-brands-ignore-Aam-Aadmi-Party

Anyone heard of Fair & Handsome? It’s the SHEMALE version of Fair & Lovely!

Top male grooming brands does not include Old Spice but has names that nobody knows about. It must be a homo thing. (Many top ad professionals are homos. Why do they still promote Modie?)

No Gillette here. That's too manly for fags.

Gillette is below snake-oil fairness cream for men.

A scandal within a scandal

It seems that Amway somehow got wind of this survey and got its network of sales agents infiltrate the response pool. Amway may be big worldwide but it is still a relatively a small brand in India. As it operates as a pyramid scheme, those who know Amway salesmen are afraid of the company. [Some years ago, I was getting my clothes ironed by a dhobi when I heard some yelling from a nearby house. I asked the dhobi if it was a Pentecostal congregation. (Pentecostal religion was an invention by British intelligence. A weird practice they indulge in is talking in tongues.) Without looking up, the dhobi replied with one word – Amway. It was a training session. For example, the trainer leads with, “I want to be rich.” and then trainees have to repeat it a hundred times.] Amway salesmen are almost impossible to get rid of if one makes the mistake letting them talk. When that is their reputation, how can the survey claim that the Amway brand is trusted and reputable? It shows that ET people are extremely gullible. ET-Rediff may pull a minor scam with their survey but Amway is an über scammer who is way way ahead of them.

Advertisements