How to con newspapers and get free publicity

Conduct a free survey and come up with a pre-determined shocking/surprising result. Write a copy-friendly report and discreetly drop your outfit’s name int. Ensure that you give the impression of being an expert in the field with years of experience. (In other words, don’t let it be known that you are a new entrant and this is just a PR exercise.) send it to news agencies (great if they fall for it) on one day and individual media houses a few days later. Sit back and enjoy as suckers call in with new business.

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